Content commissioning and editing, editorial design, art direction, maps and illustrations
Porter is a Toronto-based airline geared to savvy weekend and business travellers on short-haul routes serving destinations in the US and Canada. An inflight magazine was created to enhance the passenger offer with a focus on Porter’s destinations, passengers and crew.
Originally intended as a bi-annual publication, the magazine’s popularity with both passengers and advertisers required the frequency to be increased to eight issues per year. It has since become a widely used marketing tool for the airline and a lively voice for the brand.